There are a many aspects of the political process that scare people off. News pundits are good at utilizing fancy buzzwords and phrases that make the process seem inaccessible to the average citizen. One of those phrases is “special interests.” Some people hear about “special interests” and become scared and distrustful. That’s the wrong response. The right response is “how do I become one of those so that the politicians will listen to me instead of them?”
Special Interests are exactly that, a group of people with a common cause who are working as hard as they can to get their voices heard. Some “special interests” that get a lot of attention from politicians are trade unions, chambers of commerce, and charities. So how do these special interests get the ears of government? There are three components: grass roots support, money, and the ability to craft a strong message.
One thing you can accomplish with such a group is lobbying. And just what is lobbying? Simply communicating your case to your representatives through various means. This can be through direct communications like e-mails, snail mails, and meetings, through indirect actions like using events and press releases to publicize your cause, or through using your social networks and newsletters to spread awareness to current and potential allies.
Part of the process is also influencing campaign politics. You can throw the support of your cause behind politicians in office who already support you case and get them to write or oppose bills that favor you, or, if your representative doesn’t support your cause, you can throw you group’s support behind someone who will.
People who already have money or access to politicians will find this process easier, but they are not the only ones who can influence politicians. It just takes the knowledge of how to connect the right people, a message they want to hear and a cause that they want to fund.
Sound like a lot of work? That’s OK. We can help get you started. For a free consultation to discuss your options, call Lynda Hinkle, director of government affairs at (856)227-7888 or shoot us a message on Facebook.